Bidvest Logistics approached Aitch to take on a full rebranding strategy. Tasks included brand naming, brand design, visual identity, and full brand guidelines, internal comms, web site design and animations. Many names were offered to us already, but it needed more suggestions and thinking time. After much thought we simply dropped the the letters (idv) from Bidvest to leave 'Best'.

We presented one animation ident to pitch the proposition and they were sold. Best now live up to the name in all areas of their business. it's now a core value that is evident with lots of happy customers and colleagues. The rebrand was part of a larger management restructure that catapulted the company out of years of loss, to a profitable business. A brand success.