There are many ways to launch a brand. Catrion chose a VIP launch in the UAE to a select group of investors and partners on a 12 metre LED screening, produced by Aitch. Catrion, formerly the Saudi Airlines Catering Company rebranded in 2023. CATRION excels as the top provider of culinary and hospitality services. Prioritising exceptional service and quality while upholding strict safety standards. Driven by integrity and responsibility.
The brief was discussed with CEO of Brash John Brash. He called from high up in Monaco mountains at a local garage while getting his beloved Land Rover Defender fixed. The reception was poor so the brief was fast. "Make it look life Apple" he said before the reception broke up completely. It was all we needed. We had eight days to turn it around. So the strategy was focus on the brand identity and use great lighting and depth of field to bring it to life slowly to and end reveal.
We worked alongside Brash Agency to launch the new identity to a distinguished guest list in Dubai. It was a sprint to the finish line. We had eight days to turn this around. The date was set and the invites had gone out. We delivered to a standing ovation.
There are many ways to launch a brand. Catrion chose a VIP launch in the UAE to a select group of investors and partners on a 12 metre LED screening, produced by Aitch. Catrion, formerly the Saudi Airlines Catering Company rebranded in 2023. CATRION excels as the top provider of culinary and hospitality services. Prioritising exceptional service and quality while upholding strict safety standards. Driven by integrity and responsibility.
The brief was discussed with CEO of Brash John Brash. He called from high up in Monaco mountains at a local garage while getting his beloved Land Rover Defender fixed. The reception was poor so the brief was fast. "Make it look life Apple" he said before the reception broke up completely. It was all we needed. We had eight days to turn it around. So the strategy was focus on the brand identity and use great lighting and depth of field to bring it to life slowly to and end reveal.
We worked alongside Brash Agency to launch the new identity to a distinguished guest list in Dubai. It was a sprint to the finish line. We had eight days to turn this around. The date was set and the invites had gone out. We delivered to a standing ovation.
Motion
