Saudi Airlines Catering Company have undertaken a transformative brand overhaul by Brash Agency in Dubai. They approached Aitch to help them produce a identity launch film to be unveiled to dignitaries' at a one-off event in Saudi Arabia. The film played as a prelude to the main film, showcasing the company and their future vision.
The new name 'Catrion' developed by Brash is a nod to a set table or plates being viewed from overhead. The main film shows many more creative instances.