The former Bidvest Logistics needed a new name and a complete rebrand. We were up for that challenge. Although it took time. New names were thrown around, but they had no soul or provenance. But then; the lightbulb moment. The new name was already there. Just remove some letters from the original name. We hit gold.
All six animations were used as the main header on the newly developed Best Food Logistics website, (also designed by us). This was to sufficiently drive home the message of the name change.
The strategy was to run the animations for 6 months. Once that was communicated, we needed to show the audience all of the great brands that Best Food Logistics supply to each and every single day of the week.
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