Verizon Media invited us to take on two challenges. Create digital assets for their augmented reality for a Sony / Doritos collaboration. Followed by post-campaign, sizzle reel to summarise the project. Our first task was to rig the AR Doritos bag for in game assets with the four PlayStation shaped chips exploding from the light. Once this was complete we then composited into a street.
The first part of this project was to create multiple assets for the game. Mainly the opening bag and the four exploding instances of Sony shaped Doritos. We then used that same file and motion tracked it into the street scene for the final sizzle reel.
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